# STRAETCH > Contextual AI marketing platform that connects insights, strategy, brand, content, sales and analytics in one workspace for lean B2B teams. STRAETCH replaces fragmented tool stacks (Notion, Jasper, Motion, ClickUp, Monday.com, HubSpot) with a single platform where AI understands your brand positioning, messaging hierarchy, and competitive context. Built for lean B2B marketing teams of 1–10 people, solopreneurs, fractional CMOs, and CEOs seeking marketing–sales alignment. Enterprise-grade security, SOC 2 aligned, GDPR compliant, EU data residency. ## Pages - [Homepage](https://www.straetch.com/): Overview of STRAETCH, the contextual AI marketing platform. - [AI Features](https://www.straetch.com/ai-features): Content generation, dual-AI verification and agentic workflows. - [AI Capabilities](https://www.straetch.com/ai-capabilities): How STRAETCH's contextual AI understands brand, positioning and messaging. - [CRM](https://www.straetch.com/crm): Built-in CRM with AI response suggestions and auto-scheduling. - [Comparison](https://www.straetch.com/comparison): How STRAETCH compares to Notion, Jasper, HubSpot and other stacks. - [Go-to-Market Strategy](https://www.straetch.com/go-to-market-strategy): Framework and tooling for GTM execution. - [Security](https://www.straetch.com/security): Security posture, certifications and data residency. - [Pricing](https://www.straetch.com/#pricing): Solo (€19.99/mo) and Challenger team (€59/mo, up to 10 users) plans. ## For Roles - [For CEOs](https://www.straetch.com/personas/ceo): Marketing–sales alignment and revenue visibility. - [For CMOs](https://www.straetch.com/personas/cmo): Strategy cascade, brand control and team execution. - [For Product Managers](https://www.straetch.com/personas/product-manager): Go-to-market launch execution. ## Insights - [The Biggest Skills Gap In Marketing Is Not What You Think](https://www.straetch.com/insights/strategy-first-growth-follows): Not creativity. Not measurement. Not media. In a survey of top CMOs run with TikTok for Business Europe, strategy was the largest skills gap. Here is a step-by-step way to rebuild the foundation, from insights to a connected performance dashboard. - [Why Generative AI Lets Marketers Down, and How Contextual AI Fixes It](https://www.straetch.com/insights/why-generative-ai-lets-marketers-down-contextual-ai): Generic AI content wastes time for lean marketing teams. Learn how STRAETCH uses contextual AI to unify strategy, creation, and execution so every output is on-brand and on-purpose. - [From OKRs to Tasks: Operationalising Strategy with STRAETCH's Context Graph](https://www.straetch.com/insights/from-okrs-to-tasks-operationalising-strategy-context-graph): Strategy doesn't fail at the planning stage — it fails in translation. Here's how a context-aware system closes the gap between OKRs and the work that's meant to serve them. - [Your GTM Strategy Isn't the Problem. Your Map Is.](https://www.straetch.com/insights/gtm-strategy-isnt-the-problem-your-map-is): B2B go-to-market effectiveness has collapsed because most plans are calibrated to an old environment. The fix isn't more execution — it's better context. - [The Marketing Fundamentals Many Founders Ignore (And Why It's Costing Them)](https://www.straetch.com/insights/marketing-fundamentals-founders-ignore): Performance marketing orthodoxy has buried the fundamentals that actually build long-term growth. Here are the seven principles, backed by decades of research, that founders and CMOs keep ignoring — and what to do about it. - [The Basics Are Back. The Question Is Whether You're Ready for Them?](https://www.straetch.com/insights/basics-are-back-cmo-strategy-execution-2026): Branding, financial rigour, and trust are back at the top of the CMO agenda. But 94% of European marketing organisations have barely advanced their gen AI maturity, while leaders are already banking 22% efficiency gains. Here's how to go back to basics and forward at the same time. - [Are your Competitors Using AI Agents Yet?](https://www.straetch.com/insights/ai-agents-marketing-security-guide): AI agents can now draft emails, update your CRM, post to social media, and manage your content calendar — all autonomously. This guide explains the risks, the security realities, and how STRAETCH gives lean marketing teams a safe on-ramp to agentic AI. - [The Lean Marketer's Secret Weapon](https://www.straetch.com/insights/straetch-vs-notion-jasper-motion-clickup-monday-hubspot): Compare STRAETCH against Notion, Jasper, Motion, ClickUp, Monday.com and HubSpot. See which platform actually connects strategy to execution — and which ones just add to the chaos. - [The Brand Core Revolution: Why Smart Marketers Are Building Around Context, Not Tools](https://www.straetch.com/insights/brand-core-revolution): The most successful marketing teams of 2026 share a surprising characteristic. They are not the ones with the largest technology stacks. They are the ones who have built their entire operation around a persistent Brand Core. - [What is Go-to-Market Strategy? A Comprehensive Guide](https://www.straetch.com/insights/go-to-market-strategy): Learn everything about go-to-market strategy: definition, components, importance, creation process, and how STRAETCH helps businesses launch products successfully. ## Comparisons - [HubSpot alternatives for lean marketing teams in 2026](https://www.straetch.com/comparisons/hubspot-alternatives): Looking for a HubSpot alternative? Compare 7 platforms for lean B2B marketing teams across pricing, CRM, contextual AI, content and reporting. - [ClickUp alternatives for marketing teams in 2026](https://www.straetch.com/comparisons/clickup-alternatives-for-marketing): ClickUp can do everything — and that's the problem for marketing teams. Compare six ClickUp alternatives designed around marketing workflows. - [Marketing project management software: the 2026 buyer's guide](https://www.straetch.com/comparisons/marketing-project-management-software): Compare the best marketing project management software for 2026. Side-by-side scorecard across STRAETCH, Asana, Monday, Wrike, ClickUp and Trello. - [Notion alternatives for marketing teams in 2026](https://www.straetch.com/comparisons/notion-alternatives-for-marketing): Notion is a great wiki — but it's a marketing system only if you build one. Compare five Notion alternatives shaped around marketing work. ## Playbooks - [The contextual AI marketing playbook](https://www.straetch.com/playbooks/contextual-ai-marketing): A practical playbook for using contextual AI to plan, brief, ship and measure marketing — without the drift and editing tax of prompt-only generative tools. - [Strategy to execution: a playbook for lean marketing teams](https://www.straetch.com/playbooks/strategy-to-execution): How lean B2B marketing teams close the gap between strategy and execution — the operating model, the artefacts, the cadence and the metrics that make plans actually ship. - [Sales and marketing alignment: a playbook for lean B2B teams](https://www.straetch.com/playbooks/sales-and-marketing-alignment): A practical playbook for aligning sales and marketing in lean B2B teams — shared ICP, shared definitions, shared pipeline view, and the cadence that keeps it real. ## Templates - [Campaign brief template (with worked example)](https://www.straetch.com/templates/campaign-brief-template): A free campaign brief template used by lean B2B marketing teams. Includes the 9 sections, a worked example, and the schema we use inside STRAETCH. - [Marketing ROI template (with worked example)](https://www.straetch.com/templates/marketing-roi-template): A free marketing ROI template for lean B2B teams. Includes the formula, the seven inputs you actually need, a worked example, and the dashboard layout we use inside STRAETCH. ## Glossary - [Contextual AI](https://www.straetch.com/glossary/contextual-ai): Contextual AI is AI that uses your persistent business inputs — brand guidelines, strategic objectives, messaging, and historical performance — as inputs to every output. Unlike prompt-only generative tools, it produces work that is on-brand and aligned by default, not after manual editing. - [Context-aware AI marketing platform](https://www.straetch.com/glossary/context-aware-ai-marketing-platform): A context-aware AI marketing platform is software that captures a company's brand, strategy, and performance data as persistent context, then uses that context to plan, create, distribute, and measure marketing work — replacing the patchwork of separate planning, content, and analytics tools used by lean teams. - [Marketing operating system](https://www.straetch.com/glossary/marketing-operating-system): A marketing operating system is the shared layer where a marketing team's strategy, plan, content, distribution, and performance live as connected work — not a single tool, but a coherent operating model that keeps a lean team aligned without weekly status meetings. - [Strategy to execution](https://www.straetch.com/glossary/strategy-to-execution): Strategy to execution is the discipline of turning a marketing or go-to-market strategy into shipped work without losing intent on the way. The most common failure mode is a strategy that lives in a slide deck while execution happens in disconnected tools — producing on-time output that does not advance the strategy. - [Single source of truth (marketing)](https://www.straetch.com/glossary/single-source-of-truth): A single source of truth in marketing is the one system everyone on a team agrees to trust for what the strategy is, what campaigns are in flight, and what performance looks like. Without it, every weekly meeting starts with reconciling versions of the truth instead of deciding what to do next. - [AI governance (for marketing)](https://www.straetch.com/glossary/ai-governance): AI governance for marketing is the set of guardrails that determine what AI is allowed to produce in a brand's voice, what data it is allowed to use, who reviews its output, and how mistakes are caught and corrected. For lean teams, governance is the difference between AI as a leverage tool and AI as a brand-risk tool. - [Brand voice AI](https://www.straetch.com/glossary/brand-voice-ai): Brand voice AI is AI that has been given an explicit definition of how a brand sounds — vocabulary, tone, sentence rhythm, banned phrases — and applies that definition consistently across every output. It is the difference between AI that writes generically and AI that writes recognisably as you. - [Campaign brief](https://www.straetch.com/glossary/campaign-brief): A campaign brief is the short, structured document that translates a marketing objective into a specific campaign — audience, message, channels, success metrics, and constraints — so that every contributor produces aligned work without needing to re-derive the strategy. - [Marketing ROI dashboard](https://www.straetch.com/glossary/marketing-roi-dashboard): A marketing ROI dashboard is the single view a CEO, CMO, or CRO uses to see what marketing spend produced, in terms of pipeline and revenue, over a given period. For lean B2B teams, it is the artefact that ends the recurring debate about whether marketing is working. - [Sales and marketing alignment](https://www.straetch.com/glossary/sales-and-marketing-alignment): Sales and marketing alignment is the operating state in which both teams share the same definition of the target customer, the same definition of a qualified opportunity, the same message in front of buyers, and the same view of pipeline. Without it, lean B2B teams duplicate effort and lose deals to internal friction. - [Ideal Customer Profile (ICP)](https://www.straetch.com/glossary/ideal-customer-profile): An Ideal Customer Profile (ICP) is a structured description of the company and buying role most likely to get value from your product and most likely to renew. For B2B teams it typically combines firmographics (industry, size, geography), technographics, buyer role, primary job-to-be-done and disqualifiers. - [AI Engine Optimisation (AEO)](https://www.straetch.com/glossary/ai-engine-optimisation): AI Engine Optimisation (AEO) is the practice of making a website's content reliably discoverable, citable, and quotable by AI search engines and chat assistants — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini. Where SEO optimises for a ranked list of links, AEO optimises for being the source an LLM repeats in a synthesised answer. - [Editing tax](https://www.straetch.com/glossary/editing-tax): The editing tax is the recurring time and quality cost a marketing team pays to rewrite, re-tone and fact-check generic AI output before it can ship. Lean B2B teams typically lose 30–50% of the apparent productivity gain from AI tools to this tax — which is why context-aware AI, not better prompts, is the real lever. - [Approved claims registry](https://www.straetch.com/glossary/approved-claims-registry): An approved claims registry is the canonical, version-controlled list of statistics, customer references, capability statements and competitive claims a marketing team is sanctioned to use externally. It is the source AI tools and human writers both pull from, so every asset cites the same facts in the same wording. - [Marketing Operations (MOps)](https://www.straetch.com/glossary/marketing-ops): Marketing operations (MOps) is the function that owns the systems, data, processes and measurement framework a marketing team uses to plan, ship and report on work. In lean B2B teams it is rarely a dedicated role — it is a discipline that decides whether the team scales linearly with headcount or super-linearly with leverage. - [Share of answers](https://www.straetch.com/glossary/share-of-answers): Share of answers is the percentage of AI-generated responses — from ChatGPT, Perplexity, Claude, Google AI Overviews and similar — that cite your brand for a defined set of category prompts. It is the AEO-era equivalent of share of voice, and the leading indicator most B2B teams now track alongside organic rankings. - [Prompt injection defense](https://www.straetch.com/glossary/prompt-injection-defense): Prompt injection defense is the set of controls that prevent untrusted text — pasted from a webpage, a customer email or a third-party document — from overriding the instructions an AI system has been given. For marketing teams running contextual AI, it is the discipline that keeps brand voice, approved claims and data scope intact when the AI ingests outside content. ## Company - [About](https://www.straetch.com/about): Company, team and mission. - [Status](https://www.straetch.com/status): Live system status. - [Privacy Policy](https://www.straetch.com/privacy): How STRAETCH handles personal data. - [Terms of Service](https://www.straetch.com/terms): Terms governing use of the platform.