Please read these terms carefully before using the STRAETCH platform.
These Terms of Service ("Terms," "Agreement") constitute a legally binding agreement between you ("User," "Customer," "you," or "your") and Action & Consequence AB, a Swedish limited company ("Company," "we," "us," or "our"), governing your access to and use of the STRAETCH platform and all related services, features, content, and applications (collectively, the "Service").
BY CREATING AN ACCOUNT, ACCESSING, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE TO THESE TERMS, YOU MUST NOT ACCESS OR USE THE SERVICE.
If you are using the Service on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms, and "you" includes both you individually and the organization.
These Terms incorporate by reference:
| Term | Definition |
|---|---|
| "Content" | All text, graphics, images, videos, data, software, and other materials uploaded, submitted, or created through the Service. |
| "Customer Data" | All data, content, and information submitted, uploaded, or entered by you or on your behalf into the Service. |
| "Platform Data" | Data obtained from third-party platforms (such as LinkedIn or Meta) through integrations you authorize. |
| "AI-Generated Content" | Content created by artificial intelligence features within the Service. |
| "Subscription" | Your paid access to the Service under a specific plan. |
| "User" | Any individual who accesses or uses the Service. |
STRAETCH is a marketing strategy and AI-powered content platform that provides:
We aim to provide 99.5% uptime but do not guarantee uninterrupted service. The Service is provided "as is" and "as available."
We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time, with or without notice. We will make reasonable efforts to provide advance notice of material changes.
To use the Service, you must:
YOU ARE SOLELY RESPONSIBLE FOR ALL ACTIVITIES THAT OCCUR UNDER YOUR ACCOUNT, WHETHER OR NOT AUTHORIZED BY YOU. We are not liable for any loss or damage arising from your failure to maintain account security.
We may suspend or terminate your account at any time for any reason, including but not limited to:
Access to certain features requires a paid subscription. Plan details, pricing, and features are available on our website and may change.
We may offer free trials at our discretion. Trials are limited to one per company. After trial expiration, continued access requires a paid subscription.
Subscriptions automatically renew at the end of each billing period unless you cancel before renewal. You authorize us to charge the applicable renewal fee.
We may change prices with at least 30 days' notice before your next renewal. Continued use after price changes constitutes acceptance.
You are responsible for all applicable taxes. We will collect and remit taxes where legally required.
You retain all ownership rights to Customer Data you submit to the Service. We claim no ownership over your content.
By using the Service, you grant us a worldwide, non-exclusive, royalty-free license to host, store, transmit, display, and process your Customer Data solely as necessary to provide the Service.
You are solely responsible for:
You must not upload, submit, or transmit any content that:
We reserve the right to remove any content that violates these Terms, without notice or liability.
AI-generated content is created by artificial intelligence based on your inputs and prompts. We do not guarantee the accuracy, originality, or fitness for purpose of AI-generated content.
YOU ARE SOLELY RESPONSIBLE FOR REVIEWING, EDITING, AND APPROVING ALL AI-GENERATED CONTENT BEFORE USE. We strongly recommend human review of all AI outputs.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL LIABILITY FOR AI-GENERATED CONTENT, INCLUDING BUT NOT LIMITED TO:
Subject to your compliance with these Terms, you may use AI-generated content for your business purposes. We make no representations regarding intellectual property rights in AI-generated content.
Your Customer Data is NOT used to train our AI models. We use OpenAI with zero-retention settings, and your data is anonymized before processing.
The Service allows you to connect third-party platforms including LinkedIn and Meta (Facebook/Instagram). By connecting these platforms:
WE ARE NOT RESPONSIBLE FOR THE ACTIONS, POLICIES, OR TERMS OF THIRD-PARTY PLATFORMS. We do not control and are not liable for:
We store encrypted access tokens for connected platforms. You may disconnect platforms at any time through settings.
The Service, including all software, technology, designs, trademarks, and proprietary content, is owned by Action & Consequence AB and protected by intellectual property laws. Nothing in these Terms grants you ownership rights to any part of the Service.
Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes.
You must not:
If you provide feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, royalty-free license to use such feedback for any purpose without compensation or attribution.
"Confidential Information" includes all non-public information disclosed by either party, including business plans, technical data, product information, and Customer Data.
Each party agrees to:
Confidential Information does not include information that:
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE EXPRESSLY DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:
The Service provides tools and AI assistance for marketing purposes. IT DOES NOT CONSTITUTE LEGAL, FINANCIAL, OR PROFESSIONAL ADVICE. You should consult qualified professionals for such matters.
We do not warrant or endorse any third-party services, including but not limited to social media platforms, AI providers, and payment processors.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL ACTION & CONSEQUENCE AB, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR:
REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE), EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF:
THE LIMITATIONS IN THIS SECTION APPLY EVEN IF ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE AND SHALL SURVIVE ANY TERMINATION OF THESE TERMS.
THE DISCLAIMERS AND LIMITATIONS IN THESE TERMS ARE A FUNDAMENTAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN YOU AND US. THE SERVICE WOULD NOT BE PROVIDED WITHOUT SUCH LIMITATIONS.
You agree to indemnify, defend, and hold harmless Action & Consequence AB, its affiliates, officers, directors, employees, agents, and licensors from and against all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:
We will promptly notify you of any claim and provide reasonable cooperation (at your expense). We reserve the right to participate in the defense with counsel of our choosing.
You may terminate your account at any time through settings or by contacting support. Termination does not entitle you to a refund of prepaid fees.
We may terminate or suspend your access immediately, without prior notice or liability, for any reason, including:
Upon termination:
You may request data export within 30 days of termination. After this period, we are under no obligation to retain or provide your data.
These Terms shall be governed by and construed in accordance with the laws of Sweden, without regard to conflict of law principles.
Any disputes arising out of or relating to these Terms shall be resolved exclusively in the courts of Stockholm, Sweden. You consent to personal jurisdiction in such courts.
Before filing any formal legal action, you agree to attempt informal resolution by contacting us at compliance@straetch.com. We will attempt to resolve disputes within 30 days.
TO THE EXTENT PERMITTED BY LAW, YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION.
ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS MUST BE FILED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ARISES, OR IT IS PERMANENTLY BARRED.
You agree to comply with all applicable export control laws and regulations. You represent that you are not located in, or a national of, any country subject to trade sanctions.
You agree not to use the Service for any purpose that violates anti-corruption laws, including offering bribes or kickbacks.
You agree to comply with all applicable data protection laws when using the Service, including GDPR and CCPA where applicable.
These Terms, together with incorporated documents, constitute the entire agreement between you and us regarding the Service.
If any provision is found unenforceable, the remaining provisions remain in full effect.
Our failure to enforce any right or provision does not constitute a waiver of such right or provision.
You may not assign or transfer these Terms without our prior written consent. We may assign these Terms freely.
These Terms do not create any third-party beneficiary rights.
We are not liable for delays or failures caused by circumstances beyond our reasonable control.
Notices to you may be sent to your account email. Notices to us must be sent to compliance@straetch.com.
These Terms are provided in English. In case of any conflict with translations, the English version prevails.
You must not use the Service to:
Violations may result in immediate account suspension or termination, without refund or notice.
We target 99.5% uptime for the Service, measured monthly, excluding scheduled maintenance.
This is a target, not a guarantee. We are not liable for downtime or service interruptions.
We will endeavor to provide advance notice of scheduled maintenance affecting service availability.
We may modify these Terms at any time. Material changes will be communicated via email or in-app notification at least 30 days before taking effect.
Your continued use of the Service after changes take effect constitutes acceptance of the modified Terms. If you do not agree, you must stop using the Service.
For questions about these Terms:
Action & Consequence AB
Stockholm, Sweden
Version: 2.0 | Last Updated: January 2026 | Contact: compliance@straetch.com