Templates

Marketing templates

Practical templates and step-by-step guides for the work lean B2B marketing teams do every week — campaign briefs, scorecards and planning frameworks.

Campaign brief template (with worked example)

A free campaign brief template used by lean B2B marketing teams. Includes the 9 sections, a worked example, and the schema we use inside STRAETCH.

7 min read · 9 steps

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Marketing ROI template (with worked example)

A free marketing ROI template for lean B2B teams. Includes the formula, the seven inputs you actually need, a worked example, and the dashboard layout we use inside STRAETCH.

8 min read · 7 steps

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